Down on the farm
Many of us who live here in Sonoma County have been wrestling with our identity the past few years. We stopped calling this place the Redwood Empire several years ago, but not all of us want to be known as wine country. By land mass, we’re still rural and agricultural. But, by many other measures we prefer to be urban and urbane, more hip and less hick. We get wowed with mentions of “Sonoma style” and “wine country lifestyle” from places like New York, Los Angeles or Paris.
Marketing wineries
With a 30-year professional background in the local wine industry, including marketing positions at leading Sonoma-Napa wineries, as well as directing tasting rooms and wine clubs, and organizing special events by the score, I would like to make some observations in the context of the current debate over special events at Sonoma County wineries.
Inconvenient sunshine
Most of us are still adjusting to Daylight Saving Time, trying to get our biological clocks re-set to early morning darkness and droopy eyelids. All this to save an hour of evening sunlight? We can think of better things worth saving.







