Local Business

Colleen Carmichael to seek new calling in trauma teachings and therapy

Sponsored post — Expand Your World, Read this Summer 

A county study on the impacts of congestion, noise, safety and related issues linked to winery and rural tasting room and other special events, has taken so long that the original conditions and concerns that prompted the study in 2016 may now all be changing thanks to the potential post-pandemic business changes anticipated in the local wine industry.

James Schuessler replacing the retiring Joe Harrington

The welcome mat for Sonoma County’s wine country was rolled up several weeks ago in the midst of the COVID-19 shelter-in-place, and there is no prediction of when it might be rolled out again. Only a little over one quarter (27.8%) of the county’s 7,000 lodging rooms were occupied at the beginning of this month, down from an average occupancy rate of 78% from a year ago.

One month ago, all of Sonoma County’s “public life” was put off limits. No schools, locked parks, barricaded beaches, no dining out or casual shopping trips. Gathering places where conversations and friendships get shared are taboo. Libraries, coffee shops, brewpubs, art galleries and any space smaller than six feet square, are now officially declared uninhabitable.

The coronavirus pandemic is taking a devastating economic toll on Sonoma County’s economy: tourism, once a mainstay, is non-existent; 16,000 local workers have filed for unemployment; more than a thousand small businesses have applied for the federal Small Business Administration (SBA) Payroll Protection Plan (PPP). Meanwhile local governments continue to provide essential public health and welfare services, while their normal revenue sources trickle to near-zero.

SPONSORED ADVERTORIAL - The Sonoma County Energy and Sustainability Division is proud to announce an exciting expansion to the county’s Energy Independence Program. Originally debuting in 2009, the program has helped fund thousands of projects and has been instrumental in reducing greenhouse gas emissions and expanding county-wide job creation.

PAID ADVERTORIAL — 10 Days of Meal Deals in Northern California’s Wine Country

PAID ADVERTORIAL — Last year, the Sonoma County Library went “fine-free” and eliminated overdue fines for items returned late. In addition, all past fines were waived. In all, more than 80,000 people — 30 percent of all library borrowers — had their overdue fines waived.